Instagram changed the meaning of being influential. Now all we hear and watch is about influencers and their newest trends. Tik-toker, youtuber, and Instagram model are what now most kids want to become when they grow up. We used to talk about Hollywood actors, and famous singers and bands, but it seems as if now a day, with the use of social media, almost anybody can become famous without having a special talent. But what exactly is an influencer? In marketing, an influencer is defined as a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
It could be argued that Coco Channel was the first person credited as being one of the most transformative influences on fashion. She popularized a sporty, casual chic look as the feminine standard of style, replacing the "corseted silhouette" that was dominant in her times.
Then, in 1984 came Michael Jordan. Considered by many as the greatest athlete of all-time, he is much more than that. Before social media era, he became a prominent global influencer, and someone whose movements were widely watched and talked about. Every brand wanted to be associated with him, and in 1984 he signed a $2.5m deal with Nike. He is still one of the most respected and loved brands in the world.
Does the name Rachel Green ring a bell? In 1997 everybody watched, followed, and was obsessed with the show “Friends”, but it was Jennifer Aniston’s character, Rachel, who became widely loved and imitated. Every girl wanted to have her hairstyle, and she is considered one of the most beautiful women on the planet.
In 2010 social media became huge, and everyone was captivated by it. Facebook was very popular, and Instagram was launched. Bloggers found new ways to communicate and share what they were purchasing, allowing their family and friends to see all their movements. In 2018 the term “micro influencer” was coined, and it perfectly captured the sentiment that almost anybody can have influencer status potential.