When it comes to fashion, the style is quite broad. There are the ones who buy Nike, the ones who choose a three pieces suit from Ted Baker as their everyday look, the ones who buy Acne or COS, as well as the ones who buy tailored shirts. Because they are all aware of their economy they mix it up with ZARA, UNIQLO, and H&M.
If we could describe the personality of the person who wears a Cate&Nelson Watch we are secure that he/she is very aware of technology and design, which is why their favorite choice is Apple. But they are also very aware of the old classic values and how the technology in some cases can be too much and not a strong value when talking style - which is why they would probably not buy an iWatch.
Their interests vary but the most common ones would be fashion and interior design. Besides ELLE and ELLE INTERIOR, the perfect magazine on their coffee table would be WALLPAPER that covers all the subjects he/she is interested in: fashion, design, architecture, etc...
Their statement is about questioning what surrounds us and what we consume.
That is why we not just sell watches as a “Lifestyle Product” but also tell the story behind our brand, to show how each product is created, how they are designed, and how they are made.
Our dear customer is also the person who is very “designmedveten”. They are aware of the classic design pieces but because of their high price, they only have a few to decorate their homes and mix them up with both second-hand and contemporary pieces at more affordable prices.
SCANDINAVIAN, CLASSIC, DETAILED, MODERN, AWARE,
CONFIDENT, CARING, LOCAL, AFFORDABLE, LUXURY