Jonathan Hoefler is an American type designer, has designed fonts such as Rolling Stone, Harper’s Bazaar, and The New York Times Magazine. He has also worked for museums like the Guggenheim and made numerous typefaces for Apple.

Overtime typography has played an important role, not only in museums, advertising, or in magazines but also in political campaigns and important events. Has served to create impact, deliver clear messages and announce events with the expected visual effects.

*Gotham is the most used typography for polical matters.

In the case of Hoefler, for the design of one of the most well-known fonts, he investigated old clocks, it was inspired by one of his wristwatches, which included a very particular typeface that caused him intrigue. He spent time comparing these timepieces and revealing time-associated changes in the included typefaces.

We live with different fonts throughout our history, and we have never asked ourselves where do they come from? Who designs them? However, some fonts have been shaping over time, such as an Arial, Time News Roman, or Helvetica, which we live within our daily lives; in schools, magazines, street signals, etc.

In Hoefler's compilation of different watches from different times was the combination of multiple typographic families within the same clock of symbols and signature elements of most of them. He detected essential design elements that improve the watches, beautifying them and facilitating the reading in the correct size.

*Techniques and combinations.

Typography and clocks? Sure, our watches at Cate & Nelson Watches, have been designed with basic design elements, creating a functional and beautiful tool. Minimalism is not just to have fewer elements, it is to use the minimum necessary to communicate a personality, an identity, and an elegant image.



Cate & Nelson Watches is part of the Cate & Nelson studio and a group of designers who have dedicated their lives to developing furniture, interiors, and graphics. That makes our watches a design-piece.